Tuesday, January 24, 2017
The client-agency relationship is a funny thing. On the one hand, you have a uniquely close partnership predicated on trust, common ground and shared goals. On the other, you have a tenuous, fickle arrangement fraught with questions. And for a while, “questions” were viewed as the enemy of the client-agency relationship. If a client was asking questions, it meant something was wrong.
Today if a client isn’t asking questions, or an agency doesn’t understand why questions are being asked, something is wrong. A marketer should always be asking questions—for the good of their advertising investment and to stay competitive. Likewise, an agency should recognize that transparency is not only a cost-of-entry practice in safeguarding a relationship, but also one of the best ways to win new work.
So, in the spirit of bolstering productive, healthy client-agency relationships, here are five questions we’re hearing right now from our clients. Questions they want asked and answered as they assess current agency relationships or perhaps even look for a new agency partner in 2017.
Wednesday, December 07, 2016
Friends of Pile,
As 2016 winds down, I wanted to share some exciting news. I’m thrilled to announce that Meghan McDonnell has been named President, Pile Consulting.
Meghan has been with Pile for 17 years. She’s not just seen, but been in the thick of, the ebbs and flows of the marketing communications industry for the last two decades. As a result, she has a remarkably keen understanding of brands, the agency landscape and, of course, client-agency relations.
Meghan’s experience in this niche industry is one of the main reasons clients work with us again and again. She provides shrewd, unbiased counsel coupled with a deep knowledge of movements in the agency world and their impact on clients’ needs.
In her new role, Meghan will continue to lead our agency search, performance evaluation and agency compensation service areas, while expanding her leadership to cover all of Pile Consulting including agency model assessment, creative brief training, onboarding and organizational consulting.
I hope you join me in congratulating Meghan. As we come up on our 30th (!) anniversary next year, I can’t think of a better way for Meghan and Pile to move forward in 2017.
All the best to you and your families this holiday season.
Wednesday, June 15, 2016
After the ANA released its report on media transparency, we fielded many questions from clients wondering how they should digest the findings and move forward with their own media partners.
Meghan and Dan share their advice in Ad Age.
Wednesday, April 13, 2016
What can be gleaned from this year's presidential race? Surprisingly, there are a few lessons from the election that can be applied to your next agency search.
Check out Dan's article in Ad Age on how, similar to picking a new president, clients must look beyond the glitz and glamour during a pitch.
Thursday, November 05, 2015
Agency transitions are difficult, and dare we say, painful at times. But it's in an agency's (and client's) best interest to make the move as seamless as possible.
Judy and Dan share how to end client-agency relationships on good terms in Ad Age.