Thursday, May 09, 2013
Beyond great guacamole recipes and DIY projects, there is a real business opportunity on Pinterest that continues to elude many brands. We are hearing from our own clients that while Pinterest is rapidly becoming a channel of interest, many don't know how to start.
So, which brands are doing it right? And what are they doing? Check out Digiday's 5 Brands Winning at Pinterest.
Thursday, April 18, 2013
As a company headquartered in downtown Boston, Monday’s tragedy hits close to home. We’ve been a Boston-based company for over 25 years and have had offices all over the city—from Boylston Street to the Prudential Tower to now Lincoln Street. Each time we’ve moved, there has been one prerequisite—to stay in Boston.
Just a handful of days after Monday’s events, it’s hard to say anything that hasn’t already been said, and said so eloquently by others. We continue to pray for everyone affected. And we will remain in awe of and overwhelmed with gratitude for our first responders and the people of Boston who keep us safe, and remind us that tragedy is always met with the best of humanity.
Thursday, April 04, 2013
The 5th Annual IHAF Awards recognizes creative excellence among in-house agencies and internal creative services organizations. With a host of categories across digital and print, the IHAF Awards are one of the best ways for an in-house agency to benchmark their work and celebrate their accomplishments as a team.
Call for Entries for the IHAF Awards runs from April 1, 2013 to June 28, 2013. Winners will be announced at the IHAF Awards Show and Annual Conference in October and featured on the IHAF website.
For more information and to enter online, please visit www.ihaforum.org.
Thursday, March 28, 2013
As a recruiter, I speak so often to candidates about the importance of being clear about their personal brand statement. It is critical to know your strengths, the sweet spot of your skillset, and how to explain your background to a potential employer. Without this clarity, you may be overlooked in the screening process.
That said, I am also seeing companies that are not clear on what they want. Thousands of jobs are going unfilled and hiring processes are going on for so long that companies are losing perfect candidates simply due to a lack of clarity around what they want and need.
Clearly, hiring managers want to ensure that they are thorough and hiring the right person. But the answer is not a job description that reads like an engine part specs sheet— packed with a litany of skills and obtuse requirements like “hit the ground running,” and then culminating with a subpar salary.
Rather than continue with an approach that keeps employers with vacant positions and qualified candidates out of work, here are three hiring mistakes we’re seeing and our suggestions for rectifying them. Read More...