Thursday, July 24, 2014
What makes a "smart" marketing campaign? According to Warc, it's marketing that makes a difference, driving business performance or changing consumer behavior.
Each year, Warc ranks the world's best campaigns based on performance in effectiveness and strategy competitions. The 2014 list is now available.
Check out the Warc 100 and see who made the cut.
Do you agree? Any marketers missing from the list?
Thursday, July 17, 2014
In case you missed it, Ad Age has a great article this week on how internal and external agencies can foster collaboration, particularly as the roles of both entities evolve and blur. And the article's tips are very much in line with what our division, the In-House Agency Forum (IHAF), is all about.
IHAF is an association for in-house agencies, but also offers membership to external agencies looking to collaborate (rather than compete) with internal teams. As IHAF members, agencies stay informed on in-house trends and topics, as well as, gain access to tools and insights that promote internal/external partnerships.
So, if you are an external agency or work with one, check out www.ihaforum.org or call Kate O'Callaghan at 617.587.3901 for more info.
Wednesday, July 09, 2014
Congratulations to Publicis Kaplan Thaler and our client Red Lobster on their new partnership. Looking forward to seeing great work!
Read more here.
Wednesday, June 25, 2014
We're not entirely sure if it's the awards or the parties that draw the industry elite to Cannes year after year, but one aspect that's rarely discussed is the panels and forums. This year, Agency RPA shared a survey they conducted with USA Today that addressed the trust (or lack thereof) between agencies and clients and its impact on creativity.
With the intent to "strip down" the barriers, the "Naked Truth" survey highlights problem areas between the two parties and where major discrepancies lie. The full results include a four-point plan for improving these relationships moving forward, including recommendations around practicing the art of business in addition to the art of advertising. Check out the recap infographic here.
Any thoughts on #getnakedatcannes? What's your recommendation for improving client-agency relationships?
Friday, June 13, 2014
Congratulations to our client Ashley Furniture HomeStores and their new agency partner McCann. Read more about the agency search here.