Thursday, February 26, 2015
In our discussions with clients and agencies, “responsiveness” is a theme that comes up…a lot. Are we reacting to consumers’ needs as quickly as we can? How can we be more nimble? How can we have an Oreo/Super Bowl moment?
In order for clients to respond in real time to consumers’ needs, they should have the right tools and processes in place. Christine Hickey, Senior Consultant, Agency Performance Evaluation, shares what clients are doing to improve responsiveness both internally and externally.
Wednesday, February 11, 2015
The In-House Agency Forum (IHAF) and the Association of National Advertisers (ANA) team up this Friday, February 13, 2015 to deliver a webinar on how to quantify the contribution of in-house advertising teams.
Session facilitators and leading consultants, Dan Jeffries and Marta Stiglin, will walk through what constitutes “value” in house, including what qualitative and quantitative parameters are most important to track and why.
Check out IHAF's blog for more information and to register.
Monday, February 02, 2015
Super Bowl Sunday was a big night for Boston-based Pile. However the Patriots' victory over the Seahawks hasn't been our only point of discussion. As we mentioned last week, the team here gets really excited about the spots.
After taking an interoffice poll, we found that our team disagreed with the USA Today Ad Meter top spot. USA Today reported that Lost Dog was the biggest commercial hit of the game. Although Lost Dog received a number votes, Like a Girl was the clear Pile favorite.
See all the spots and the USA Today rankings here.
Thursday, January 29, 2015
The Super Bowl is upon us, providing yet another opportunity to view and discuss great (and, let's be honest, sometimes not-so-great) advertising. Read below for what we are most excited about and check back on Monday to hear which were our favorite spots.
Judy Neer, President and CEO- “I'm looking forward to the Doritos commercials. I always love to see what the up-and-coming agency creatives come up with.”
Meghan McDonnell, Senior Vice President- “I’ll be interested to see what Weight Watchers does. With all of the snacking during the game, a weight loss ad should definitely stick out!”
Christine Hickey, Senior Consultant- “I can’t wait to see the Wix.com spot! It’s their first entry into the Super Bowl. (I was one of their first customers!) I'm especially looking forward to guest appearances from Brett Favre and Emmitt Smith, some of my personal favorites...”
Dan Jeffries, Senior Consultant- “Given last year's cracker for Kia, I’m looking forward to seeing what the guys at David&Goliath have come up with this year. They have a lot to live up to!”
Tracey Leffler, Client Manager- “I'm excited to see what the Mars brand does. There's been so much social buzz about their ads for Skittles and Snickers. I'm excited to see how that plays out both on and off screen."