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Infographic: A Year In Reviews

by Pile and Company, Thursday, December 11, 2014

Social Media: Complicating the Lives of Celebrity Endorsers Everywhere

by Tracey Leffler, Thursday, December 04, 2014

Using a public figure as the face of a brand has always been risky. And today, thanks to social media and the camera phone, it's more of a gamble than ever before.

AdWeek asserts that the athlete endorsement has changed drastically since the glory days of Michael Jordan and Arnold Palmer. With consumers' ability to share media, the activities of a celebrity endorser are anything but private. Today, if a Disney Channel tween is caught drinking in public – it’s almost inevitable that a picture will be front and center on TMZ. The private lives of celebrities, and as such celebrity endorsers, have become a moving target. 

Does this mean the celebrity spokesperson is headed toward extinction? Absolutely not. However, the weight placed on celebrity endorsers may shift. Brands may be more cautious to sign on a singular brand spokesperson, and may be less reticent to cut them loose.

Effective Leaders Build, Grow and Retain Top Teams

by Pile and Company, Thursday, November 20, 2014

Pile and Company's Christine Hickey, Senior Consultant for Executive Search, shares her thoughts on how the most effective leaders optimize their organizational strategy by focusing on their teams.

Check out her POV on the IHAF blog.

Time for The Caseys?

by Pile and Company, Wednesday, November 05, 2014

As with many aspects of our industry, the agency case study has morphed over the years. Now more than ever before, the case study takes the shape of a highly-produced video complete with entertaining music, impressive results and a polished voiceover.

Taking note of this, Canadian agency, Rethink Communications, suggests that it is perhaps time for a video case study award show. Perhaps it's time for The Caseys.

Take a look at their amusing parody tribute to the case study. 

Three Questions with Meghan

by Pile and Company, Wednesday, October 29, 2014

This month we're starting a new blog series entitled, Three Questions. Each month we will talk to one of our consultants across Agency Search, Performance Evaluation, Executive Search and Commercial Operations, and get their very quick take on trends and observations coming out of their current engagements with marketers and agencies.

First up, SVP and Agency Search guru, Meghan McDonnell

1) What was the most surprising thing you've seen in a pitch this month?

As basic as it sounds, it still surprises me when agencies come into a pitch and don't answer the assignment. We've had a number of final presentations in the last month, and in each instance, there was one finalist agency that didn't deliver against what the client outlined. I understand that agencies want to differentiate themselves and show how innovative they are, but it can't come at the expense of the assignment. This approach ends up doing the agency a real disservice.

2) What are one or two things you're hearing from marketing clients as they think about their partnerships for 2015?

We have a lot of clients asking us right now to assist in determining if they are getting enough value out of their agency relationships. Do they have the right agency(ies) to help them meet their business goals? Are they paying the agency a fair amount? Do they have the right team?  

The other thing clients are saying is that they need their agency to help them act upon all of the data that exists. For instance, how can they use the consumer data they have to make their message more relevant?

3) Finally, will you dress up for Halloween? And if so, as what?

I'll say it -- I'm not a fan of Halloween. I never have been, which is probably why I wore my mom's wedding dress and veil year after year and went as a "bride." I've already tapped out on my creativity by the time I figure out costumes for my girls.

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