At Agency ComPile we do our level best to stay on top of the latest and greatest in advertising, including brands with big ad “moments,” and the agencies that create them. This week, our Pile and Company cohorts asked us to weigh in on what every person and their uncle’s lawyer is talking about—the Super Bowl.
So, we asked ourselves, what does one really need to know about the Denver Broncos and Seattle Seahawks in preparation for Sunday’s game?
#1 You should know the players. #2 You should know a few stats. #3 You should know if you need to bring JUST guacamole or guacamole and chips. (Ok, that’s not about the teams, but you really should confirm. Are you on chips? #confirmit)
With all of this in mind, we assembled four of the most talked about spots coming out of the Broncos’ and Seahawks’ camps during the regular season and playoffs. They showcase the players. (Player knowledge check.) We’ve included the number of YouTube hits. (Statistics check.)
What else could you possibly need to know about these teams before Sunday?
Everyone knows Peyton Manning is the endorsement king. And 2013 was no exception. From Papa Johns to DirectTV, Peyton is the leading ad man. Here are two of his spots that garnered buzz:
Buick’s “Blindsided.” Featuring Peyton Manning in a Buick Verano. Also featuring a plethora of football puns.
DirectTV’s “Football on Your Phone.” Peyton Manning teams up with baby bro Eli Manning for a spot that garnered 2 million YouTube views within the first 24 hours and 7.5 million to date. Why so many hits? Two words: the wigs. Three more words: acid wash jeans.
Peyton Manning and the Broncos, (well, really just Peyton Manning), came out early in the season with their advertising/endorsements. However, as the spotlight turned towards the Seahawks, these happened:
Duracell, with their “Trust Your Power” campaign, showcased the inspirational story of Derrick Coleman, 23-year-old running back for the Seattle Seahawks. In this spot, released just as the playoffs shifted into full gear, Coleman tells his story of struggle and triumph.
Have you heard of this Richard Sherman guy? You know, the vocal Stanford grad who is arguably the best cornerback in the league and isn’t afraid to say it? Well, after a game ending play against the San Francisco 49ers in the playoffs, an amped up Richard Sherman gave Fox Sports reporter Erin Andrews the most talked about 28-second interview in the 2013/2014 Season. That very same evening, Beats by Dre dropped this spot…
and solidified their place in Perfectly-Timed Advertising History.
Any favorites from the spots above? Any you wish you could “unsee?” Let us know in the comments below or tweet us @agencycompile or @jahnavibhangley.