Thursday, March 12, 2015
Vice President, Eric Gendron, who leads our full-time and freelance staffing services, weighs in this week on what job-seeking marketing and creative professionals want at the entry, mid and senior levels of their careers.
Check it out on the IHAF blog.
Thursday, February 26, 2015
In our discussions with clients and agencies, “responsiveness” is a theme that comes up…a lot. Are we reacting to consumers’ needs as quickly as we can? How can we be more nimble? How can we have an Oreo/Super Bowl moment?
In order for clients to respond in real time to consumers’ needs, they should have the right tools and processes in place. Christine Hickey, Senior Consultant, Agency Performance Evaluation, shares what clients are doing to improve responsiveness both internally and externally.
Wednesday, February 11, 2015
The In-House Agency Forum (IHAF) and the Association of National Advertisers (ANA) team up this Friday, February 13, 2015 to deliver a webinar on how to quantify the contribution of in-house advertising teams.
Session facilitators and leading consultants, Dan Jeffries and Marta Stiglin, will walk through what constitutes “value” in house, including what qualitative and quantitative parameters are most important to track and why.
Check out IHAF's blog for more information and to register.
Monday, February 02, 2015
Super Bowl Sunday was a big night for Boston-based Pile. However the Patriots' victory over the Seahawks hasn't been our only point of discussion. As we mentioned last week, the team here gets really excited about the spots.
After taking an interoffice poll, we found that our team disagreed with the USA Today Ad Meter top spot. USA Today reported that Lost Dog was the biggest commercial hit of the game. Although Lost Dog received a number votes, Like a Girl was the clear Pile favorite.
See all the spots and the USA Today rankings here.