Thursday, April 10, 2014
It's no secret that the advertising industry is an ever-evolving entity.
Today on Ad Age, Pile and Company's Senior Vice President, Meghan McDonnell, provides her point of view on the current state of account management.
Take a read and let us know your thoughts in the comments below.
Thursday, April 03, 2014
As a Boston-based company, we're proud to say that Boston is home to some of the most formidable players in national advertising.
And as a company with a female President and CEO, we're even prouder to see that female leadership is helping to shape some of the biggest agencies in our city. The Boston Globe recently shed some light on the history and future of Boston advertising, and the women that are leading the charge.
Read the full article here.
Thursday, March 27, 2014
What do you get when you take Kendra Eash's hilarious McSweeney's piece entitled, "This Is A Generic Brand Video," and then turn it into a generic brand video courtesy of stock footage company Dissolve?
Wednesday, March 19, 2014
Congratulations to our client CVS and their new agency partner BBDO!
Read more here and here.
Thursday, March 13, 2014
Every March, marketers, innovators and all-around tech enthusiasts travel to Austin, TX for the SXSW Interactive Festival. Here’s why:
The Celebs. They say everything is bigger in Texas. And with Mindy Kaling dishing on the best advice she ever got, Shaq jumping on the wearable tech bandwagon, and Bill Cosby posting to Instagram for the first time, SXSW is no exception.