Wednesday, June 15, 2016
After the ANA released its report on media transparency, we fielded many questions from clients wondering how they should digest the findings and move forward with their own media partners.
Meghan and Dan share their advice in Ad Age.
Wednesday, April 13, 2016
What can be gleaned from this year's presidential race? Surprisingly, there are a few lessons from the election that can be applied to your next agency search.
Check out Dan's article in Ad Age on how, similar to picking a new president, clients must look beyond the glitz and glamour during a pitch.
Thursday, November 05, 2015
Agency transitions are difficult, and dare we say, painful at times. But it's in an agency's (and client's) best interest to make the move as seamless as possible.
Judy and Dan share how to end client-agency relationships on good terms in Ad Age.
Wednesday, September 23, 2015
Does anyone really want to be the incumbent in a review?
Meghan shares six ways agencies can keep their client relationships in good stead, and maybe even keep themselves out of a review.
Check it out in Ad Age.
Thursday, July 09, 2015
There are few things better than a home-run meeting between a client and agency. In advertising at least.
Check out Judy's Ad Age article on the four questions to ask to help ensure the success of your next meeting.