It seems that with the welcoming of the new year, businesses of every stature are working toward a bigger and better fiscal year.  With that comes evaluating current agency partnerships.

While New Year’s resolutions are sworn upon until the laziness of mid-February catches the public with a case of amnesia, clients are determined to either find new agencies or improve the relationship and success of their current agencies.  We see this happen every year. Calls from CMO’s on the first day back from the New Year holiday are like clockwork. We even get calls from clients at the end of the year with the hope of getting new work completed by the end of the first quarter.  

Conducting an agency review isn’t the only way to be sure you meet those goals.  Implementing an agency performance evaluation is also important.  New agency or old, getting the agency’s goals in place and a way to evaluate them throughout the year is a great resolution for all marketers.

Here’s to 2012 and may we all have success with our resolutions.