by mgill
8. May 2009 09:59
Building off of Judy's last post AGENCY COMPENSATION...THE PERFECT SOLUTION? it's true that for this to work, evaluating your agency must be similar to the way organizations evaluate performance and it always comes down to measurement, hard and soft. In some instances, measurement is a very real, closely monitored practice and in others, it's a nice buzz word that makes us all sound a little smarter and more accountable. But in the case of the former, when measurement is taken seriously and employees are held to clearly defined objectives, business and performance will likely be rewarded.
Over the past three years I've been seeing a trend that quite frankly is a long time coming. Real measurement built into new hire offers and compensation packages. In this climate, no one has the luxury of offering hefty base salaries with no strings attached, but that doesn't mean that hiring top-level talent is any less of a priority. From compensation plans significantly more often tied to revenue, profitability and operational goals to job descriptions aligned with tangible performance objectives and timelines, I believe that the key to a great employer/employee partnership is to be clear from the outset on what's being measured, how it's being measured and when it's being measured. So if you are involved in a compensation negotiation now or in the future be prepared to see a different model and a bonus/incentive structure that has significantly more hard measurements that ideally can be impacted by the individual hired. Enjoy the weekend, and Happy Mothers day to all Moms!
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