by Judy Neer
3. June 2009 04:37
Last week, Patrick Reynolds, SVP of marketing at Ando Media came in for what we call “A Lunch and Learn”. (This is when we bring our brown bags into the conference room and learn about something that is new to us or something we aren’t very familiar with.)
Such is the case with streaming audio. Truthfully, I don’t listen to anything on my computer when I’m at work or at home on the weekends so this medium is new to me. Of course I know what it is, but I don’t know much about it. It’s interesting on so many levels. Radio (like television and print) isn’t dead. It’s just evolving. And when people get out of their cars, walk into the office and turn on their computer, they turn the radio back on.
One thing we recognized from our experience dealing with marketers and agencies was how they haven’t taken full advantage of this space. Often a radio spot is produced and it’s used both on and offline. But where digital has a leg up on terrestrial radio is that you have people readily available to take advantage of digital content that may (or can) exist alongside the broadcast. The technology is there to know when, who and what people are listening to. Therefore the ability to target down to the nth degree is a major advantage to marketers.
It seems to me that radio is alive and well…at least from a digital perspective.
Many thanks to Patrick who brought great insights, statistics and a wonderful sense of humor to the presentation. He just forgot to bring his lunch…
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