So, the market is rebounding. More opportunities for senior marketers are popping up everyday. That means more interviews for those who are in the job market. Good news. Not so good news, there still remains a large number of very talented marketing execs who have gone the longest stretch of their career without gainful employment. And as many of us define ourselves partially by what we do for work, enduring such a period can weaken confidence. If you fall into that camp, it's critical that you prepare and ensure you don't let it come through in an interview.
First, complete "traditional" interview preparation (see my last blog post on August 18 - "Can you over-prepare for an interview?"), but don't forget about the basics. Body language, although silent, speaks loudly. According to Mary Dawne Arden, an executive coach and President of Arden Associates in New York - "One study found that a first impression is based on 7% spoken words, 38% tone of voice and 55% body language." Based on that, a fair case can be made that how you deliver your message is just as important as the message itself.
With that in mind, prepare your delivery. There are a ton of articles out there on body language. Use the knowledge of these experts for tips on how to demonstrate confidence in your body language as well as your words. Think of your interview as an integrated marketing campaign - and don't forget about how your message is being delivered.
Conducting a job search over the last eight months or longer is not only acceptable, it's also very much the norm. So, don't let your hiatus shake your confidence and get yourself ready as interviews start to increase.
MATT GILL | Senior Vice President | Executive Search
Pile and Company, Inc. | 800 Boylston Street, 14th Floor | Boston, MA 02199
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