Changing from one industry to another is never simple and a recovering market doesn't make it any easier. In order to effectively make the switch, you have to be strategic and diligent. And have I mentioned before that networking might be a good idea? So, making the assumption that your networking plan is in tact, here are the top ten considerations if you are looking to change industry.
1. There are some organizations that will never hire from outside the industry. Don't waste time trying to convince them otherwise.
2. Recruiters are not a likely conduit to a new industry - not because we don't understand the desire to switch, but because we take our direction from the client.
3. Use LinkedIn advanced search to find employees of your target company, look at their backgrounds - are they from industries other than your target company?
4. Be open to less money to get your foot in the door.
5. Target industries and companies that have commonalities, e.g. Hospital Marketer : Doctor :: University Marketer : Professor.
6. Target companies that will see your past experience as a benefit.
7. Craft a career story that bridges the gap to your new industry - don't use the argument "I'm a marketer and good marketers can market anything."
8. Talk to those who have made a transition; find out what they did.
9. Bring something new to the table - if they are considering you, it's probably because they are looking for new ideas and new perspective - deliver it in the first meeting.
10. Network. People who know you are more likely to "take the risk" on out-of-industry experience.
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