Most of the focus during an agency review process is on the agencies and how well they are doing at each stage.  The reality is that the review process also needs an involved client.  So, what makes a good client during a review process?  Here are a few thoughts:

1. Be engaged throughout the process.  The client will get the most out of the agencies if they are committed to the process and involved thoroughly at the key touchpoints.  
2. The client must be willing to interact with each agency as if they were their agency.  Our process has a few workshops to allow the client to see what it would be like to work with each agency.  The client has to be willing to put in the time to do that.
3. Give honest feedback throughout the process.  It doesn’t help the client or the agency to not share concerns or issues.  Agencies appreciate the feedback.  They welcome to make changes during the process rather than waiting until the final round.

In writing, it looks pretty simple and straightforward, but it’s easy to forget once the process gets started.