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Novemeber 5, 2009
Using Marijuana Stores to Market Food
After Attorney General Eric H. Holder Jr. announced in March that he would end the Bush administration practice of frequently raiding medical marijuana dispensaries, the dispensaries have been growing, appropriately enough, like weeds.
Among the 14 states with medical marijuana laws, Colorado has experienced particularly brisk growth in the stores. From fewer than two dozen dispensaries in the state in January, there are now more than 60 just in Denver and nearby Boulder, and more than 10,000 registered medical marijuana patients statewide, according to reports in Westword, a Denver alternative weekly.
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Target-Marketing Becomes More Communal
Web Sites Bring In New Tools Allowing Marketers to Buy, and Sell, More Data to Follow Potential Customers
Behind the scenes of a recent online shopping trip, Blue Kai , a startup company that collects Internet user data, was tracking when a Web surfer browsed for electronics on eBay, searched for cruises and checked out snowboards. It also tracked when a Web surfer researched Chevrolet sport utility vehicles on auto site Autobytel and priced flights to Durham, N.C., at travel site Expedia.
After collecting that kind of information, Blue Kai groups Web visits into categories of consumers. It then immediately auctions off the data from some of the sites to marketers and Internet companies, which in turn use it for consumer research and ad personalization.
The Web companies make money for selling the data about visitors to their sites, and Blue Kai takes a cut. The advertiser gets its coveted targeting.
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EBay Gets Onboard With Delta for Holiday Promotion
E-Tailer Will Provide Free WiFi to Hundreds of Passengers on Airline's Domestic Flights
EBay is taking its holiday marketing plans to new heights -- literally.
The online retailer is partnering with Delta Air Lines to provide free WiFi to passengers on nearly 300 airplanes with domestic destinations for seven days, beginning Nov. 24. EBay and Delta plan to begin promoting the partnership in the coming days. Passengers will be given a promotional code that will take them directly to eBay's holiday home page. Giving passengers free WiFi during one of the busiest travel periods, not to mention shopping periods, of the year is a calculated move for the online retailer, which has been working to attract new customers and shift the perceptions of existing customers.
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AdWeek: Digital OOH Set to Skyrocket
Subheadline
Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013.
According to a BIA/Kelsey forecast released this week, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH's 1.4 percent growth rate.
Traditional out-of-home is forecast to inch up from $4.4 billion this year to $4.6 billion in 2013. In 2010, DOOH will increase 9 percent to $2.4 billion, while traditional OOH will dip 2 percent to $4.3 billion.
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MediaWeek: ABC Site to Add 'Social' Tool for Online Video
ABC is introducing a new feature aimed at encouraging viewers who stream their favorite shows online to make the experience more social.
This Saturday (Nov. 4), the network will launch ABC Social: Episode Commentary on ABC.com. The new tool allows Web viewers to add their two cents by commenting on the show in an adjacent window to the left of the site's video viewer. Users can log in to this feature using their Facebook accounts and can instantly share their personal commentary with their Facebook friend circles if they so choose.
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The BRIEF Bonus
Everyone must take time to sit and watch the leaves turn.
Elizabeth Lawrence
Guiness 'World'
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