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November 13, 2009
Selling a Household Cleaning Product on Its ... Sex Appeal?
In a new television commercial for Pine-Sol cleaner shot in an over-the-top film noir style, Diane Amos, who has starred in the brand's ads for 16 years, drives a late-model convertible on the Pacific Coast Highway in California, moonlight dappling the ocean. When she reaches an opulent home, she climbs a stairway, then opens a door to reveal a shirtless, muscular man mopping the floor. Finally Ms. Amos, sprawled on a bed strewn with rose petals and bottles of Pine-Sol as the man mops beside her, purrs the slogan: "That's the power of Pine-Sol, baby."
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McDonald's Investing To Prep for Recovery
McDonald's Corp. is testing and rolling out new products, remodeling restaurants and experimenting with new technology as it prepares for a global economic recovery.
The burger giant plans to open about 1,000 new restaurants and remodel 2,300 existing ones around the world next year, executives told analysts gathered at its headquarters in Oak Brook, Ill., Thursday.
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PhRMA Proposes FDA-Approved Logo for Marketing in Social Media
Industry, Government Grapple With New Frontier in Day 1 of Hearings
PhRMA is advocating for a universal safety symbol -- either the FDA logo itself or an FDA-approved symbol -- to indicate that a Twitter or Facebook mention links to a page that contains the pharmaceutical company's FDA-mandated risk information.
The lobbying group for the pharmaceutical industry made its case during the first day of the two-day U.S. Food and Drug Administration public hearings in Washington. The hearings are designed to establish guidelines for how pharmaceutical companies go to market on the web and social-media sites.
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Elle Continues to Take Risks With Brand Extensions
Magazine Teams With CAA, Reebok in Latest Multiplatform Entertainment Effort
While "going Hollywood" could be considered a derisive expression about trendiness, for Hachette Filipacchi's Elle magazine, the move has proved to be something of a trend-buster.
Elle has a rich history in branded entertainment, the touchstone being "Project Runway," which Elle publisher Carol Smith helped start in 2004 with Bravo and the Weinstein Co. as a vehicle to sell advertisers on more than just ad pages. Four years and five seasons later, Elle went from No. 6 in a six-book fashion category to No. 2 by the time it left the show prior to "Runway's" switch to Lifetime. Since then, the magazine has created its own fully branded reality competition, CW's "Stylista," which lasted one poorly rated 13-episode season, and can currently be seen integrated into the second season of MTV's "The City," which has scored series-high ratings since Elle came on board.
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AdWeek: Social Media Lessons From Bill Cosby
Iconic comic soars, and his new release sells, thanks to 'virtual town hall'
Bill Cosby has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media.
Cosby held a "virtual town hall" on Oct. 19 to discuss issues that face the African-American community and support his latest album, "Bill Cosby Presents the Cosnarati: State of Emergency." It features rappers Jace the Great, Brother Hahz and Super Nova Slom.
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The BRIEF Bonus
The only thing that scares me more than space aliens is the idea that there aren't any space aliens. We can't be the best that creation has to offer. I pray we're not all there is.
Ellen DeGeneres
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