|
November 17, 2009
With New Presses, Daily News Is Betting on World of Print
With advertising and circulation falling, and with publishers pessimistic about their prospects of bouncing back, newspapers are slashing expenses these days, not finding new ways to spend enormous sums of money. Industry executives and analysts regularly field questions about how much longer ink-and-paper media will be with us.
But Mortimer B. Zuckerman, owner of The Daily News, insists he has no use for such conventional wisdom, and the proof sits in an isolated patch of Jersey City waterfront with a splendid view of Lower Manhattan and the back of the Statue of Liberty.
Read more...
Yahoo Rebrands Its Right Media Exchange as Premium
Move Hopes to Capitalize on Agency Dollars Entering Exchanges, Shed Bad Rap of Ad Networks
Yahoo's latest brand overhaul? Taking its ad exchange up market.
Today the online portal will start to reposition Right Media Exchange to agencies and ad networks as a "premium exchange" in the hope that major advertisers will feel safe buying inventory. At the same time, it will try to shed a reputation that the trading platform is full of ad networks that are just dealing inventory back and forth in an arbitrage model.
Read more...
Crocs Moves Global Business to Cramer-Krasselt
Independent Shop Beat Out Incumbent TimeZoneOne and Leo Burnett in Review
Crocs has shifted its global creative, media, digital and PR business to Cramer-Krasselt, Chicago, following a review.
Independent C-K bested two of its Chicago neighbors, incumbent TimeZoneOne and Publicis Groupe's Leo Burnett, in the pitch for the marketing account. Crocs spent about $12 million on measured media in the U.S. last year.
Read more...
AdWeek: Univision, YouTube in Video Pact
This marks one of video site's biggest content deals to date
Univision Communications is partnering with Google's YouTube to make short- and long-form videos available on YouTube in the coming months in one of the online video site's biggest content deals to date. The deal comes at a time when Latinos are one of YouTube's fastest-growing segments.
The nonexclusive agreement doesn't cover Grupo Televisa programming, such as telenovelas, as a legal dispute between Televisa and Univision currently doesn't allow the online use of Televisa content in the U.S.
Read more...
BrandWeek: MasterCard Hopes Facebook App Proves Priceless
MasterCard has called Peyton Manning's number again. This time, the Indianapolis Colts quarterback, joined by actress Alyson Hannigan from How I Met Your Mother, is plugging the new "MasterCard Priceless Gift Finder."
The tool, located at Priceless.com/giftfinder, helps shoppers find gifts according to price range, personality description and Amazon.com reviews. Through Facebook Connect, users can build shopping lists. The app also includes a budget calculator.
Cheryl Guerin, svp, U.S. marketing and digital for MasterCard Worldwide said, in a statement, that the gift finder is on trend with consumers' shopping habits. "The utility of the tool makes it easy to select these perfect gifts, while tracking a budget and managing a holiday shopping list using social media applications that are already a part of many shoppers lives," Guerin said.
Read more...
The BRIEF Bonus
Chance is always powerful. Let you hook be always cast; in the pool where you least expect it, there will be a fish.
Ovid
Today's best photojournalism from around the world
|
SUBSCRIBE