I applaud the effort that individuals and companies are doing to go green – or say they are doing to go green.  I was very pleasantly surprised and impressed with Puma’s Clever Little Bag.  It’s nice to actually see the difference a corporation is making to help minimize their carbon footprint, rather that just hear about it in a commercial.  Like other innovative companies, Puma is taking this step proactively.  CEO Jochen Zeitz admits that this is not necessarily saving the company money but that is not the point, is it?  This is about finding a way for a corporation to flourish while having to adjust to the increasing threat we are putting on our planet.  

Thank you, Puma, GE, Toyota, GM, Ford, Nissan, Seventh Generation, Starbucks, Timberland – and all the other companies out there that are helping make a difference for generations to come.

Are you doing your part to help?