Well, that didn’t last long.  Four days in fact.  Gap has returned to their original and beloved logo.  They must have learned something from Tropicana and reacted quickly to some very passionate and opinionated customers.  I always find logo evolution interesting.  Was there a change in the overall brand positioning? Brand consolidation?  Company acquisition?  Confusion in the market place?  As a Gap shopper, I don’t think any of these reasons apply so I have to wonder, if it’s not broke, why fix it? Marka Hansen, Gap North America president said they “chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward."  I also have to wonder if their “crowdsourcing project” was the first testing they did of the logo.  Regardless, the masses have spoken.  We like the blue box!  We like the knock-out G-A-P!  

I applaud Gap for reacting so quickly to consumer response and listening to their customers.  It’s a good example of loyalty and another good example of the evolving dialog brands and consumers have via social marketing.