Two months ago, I wrote a blog about the backlash of the new Gap logo "If It's Not Broke". I was pleasantly surprised to stumble on an Adweek article that challenged five design agencies to redesign four iconic logos in response to that event. Although these logos are digital and social in nature, the idea is the same: if and when your brand reaches a level of familiarity and immediate recognition with consumers, do you change it? Consumers identify a logo with a company like people identify a name to a person. It's not easy to change in their eyes. If I feel it is necessary to go for a salon makeover, I'm not going to walk out saying my new name is Wanda to fit my new image! That's silly. What do you think about those new logos? I think they are fun to look at, but my vote to stick to the originals.