I do find it amazing that the advertising industry has enough going on to warrant an “Advertising Week” in New York City.  Fashion Week I get, but Advertising Week?

With that said, the heavy hitters in the industry are there and there seems to be good attendance and interesting topics such as:  “What is the Future of the Business?”, “The CMO Desk of the Future” and “Procurement, the Debate Continues” to name just a few.

I spoke on a panel yesterday presented by the Montreal Ad Club.  Two of my fellow consultants from the U.S. and one from Canada talked about the world of agency review consultants.  What are the misperceptions of what we do?  Is including spec creative in the review process right? How do agencies keep in touch with consultants?  And lastly, what are the most outrageous tactics agencies have used to make themselves known to us?

Review consultants are a relatively new thing in Canada.  There were a few areas where we may differ on the approach, but we all agree on most things.

You might think that as competitors there would be animosity between us.  But there wasn’t.  I actually had fun.